Retail pizza box that appeals to our customers

Food & Drink

ZC LYFE

https://zerocarblyfe.com/

Spicy Pepperoni Pandemonium

Before we start, Want to confirm. This contest is a retail pizza box not a togo pizza box Not your ordinary pepperoni – it's loaded with extra crushed red pepper flakes and spicy salami. The pizza crust is made out of 100% antibiotic free chicken breast! The pizza has a whopping 33g of protein and only 3g total carbs and 2g of sugar.

65% female and 35% males who are gluten free, diabetic, keto, or athletes on a high protein diet

Our goal is to craft a pizza box design that captivates attention inside the retail see-thru freezer shelves, drawing in consumers unfamiliar with our brand to take a closer look. The design aims to be clear and informative about the product, prominently highlighting our distinctive features: - Low carbs - High protein - Antibiotics free - Made from chicken We aim to distinguish ourselves in the frozen pizza section, appealing directly to our target audience and influencing their purchase decision based solely on the box's design.

Avoid using “ZeroCarb” anywhere on packaging due to USDA regulations. ZC LYFE (like our logo) must be used Our logo color is flexible, doesn't have to stay black, we have used it in black and white and color gradient. we only keep the font and it's size/layout Even though we picked the red color schema, the whole box doesn't have to be red, the reason we picked red is may be to match the crushed pepper and salami. My point is Red/white is ok too, will leave the decision to designers. Things we don't like in our existing design: 1) pizza doesn't stand out and not dynamic 2) low contrast between text and the background 3) The word "better food better lyfe" shouldn't be the main message 4) In many situation, the pizza box is laid flat so the customer only see the lower side of the box. design need to grab the customer using few of the keywords in the description (we can edit the keywords later) (for example in the provided photos see Milton's pizza next to ours they are using cauliflower crust with few nutrition logos along the pizza flavor) Reminder: this is a thin crust pizza, avoid using photos of thick crust pizzas, we prefer a dynamic pizza photo that highlight the cheese layer, pepperoni, and crushed peppers

7 7/8" x 7 7/8" x 1"