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pwcpeggy got their new product packaging by running a design contest:
by Tomas MiliauskasLet's make the best craft beer label in China
Check out pwcpeggy's Product packaging contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Company name
Lazy Taps
Product name
One Wheat 单行小麦
Description of the product
This is the first craft beer of Lazy Taps Brewery in China, and also this is the first wheat beer we will make. The whole series will be named by traffic signs, and since this is a wheat beer, so we named it One Wheat, which means one way.
The Brief
Description of the product target audience
male, China, 20-40,
The Brief
Style attributes
The Brief
Design needs
Since we have designed the logo already, the main character is a beer man, which you can find from my attachment. We want this beer man more detailed, and make it more like a Japanese comic style. And the whole picture should tell a story, and the story is the beer man is working in a Brewery, and he is tapping out the beer, and then found he could not turn it off, and the beer keep flowing out from the taps. Also, the one way traffic sign should be used in the design
What to avoid
nothing should be avoided, expand your imagination
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
pwcpeggy collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Thomas is very professional very patient with me he does great work. I can’t wait to do another job with him in the near future…. once again,thanks Thomas.
AnonymousAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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